McDonald’s is jumping head-first into the metaverse. I can only imagine what virtual Big Macs are going to taste like… Covered: McDonald’s Enters The Metaverse Other Corporations Going Virtual is it because i said wagmi https://t.co/vMucAfNnDW — McDonald's (@McDonalds) February 4, 2022 After McDonald’s stepped in to roast crypto bag holders for enduring a 50% […] The post McDonald’s Files For Metaverse Trademark appeared first on CryptosRus.

McDonald’s Files For Metaverse Trademark

McDonald’s is jumping head-first into the metaverse. I can only imagine what virtual Big Macs are going to taste like…

Covered:

  • McDonald’s Enters The Metaverse
  • Other Corporations Going Virtual

After McDonald’s stepped in to roast crypto bag holders for enduring a 50% drop from Bitcoin, the fast-food chain seems to have also revived the bull market with their words. Now that the restaurant has made its foray into the crypto space, the company is looking to dive deeper into the industry.

McDonald’s Enters The Metaverse

And what better way to use crypto than in the metaverse? McDonald’s asked themselves that same question and today, McDonald’s filed for trademark applications that would allow it to open a “virtual restaurant with actual and virtual goods.” Having these trademarks would, for example, allow McDonald’s to release the virtual version of its signature Big Mac sandwich, and would further prevent other virtual-based companies from creating their own virtual Big Mac.

McDonald’s filed ten different applications to offer virtual goods and beverage products in the form of downloadable media files containing non-fungible tokens (NFTs). According to one of the trademark filings, McDonald’s also plans to organize various entertainment events, including concerts, in the metaverse.

It’s not an entirely unexpected move for McDonald’s, however, as the company has already been feeling some of the benefits that come with a crypto-based business. El Salvadorans in the country are buying Big Macs with their Bitcoin as we speak.

And if you’ll recall, McDonald’s actually followed the Avalanche smart contract platform on Twitter back in December. Could the restaurant chain possibly be gearing up to launch its metaverse stores on top of Avalanche’s blockchain? Hard to tell considering how littered their “following” list is with crypto projects. 

How exactly this will all manifest is anyone’s guess, but the growing list of companies hopping in to establish their own metaverse trademarks speaks volumes to the momentum behind the metaverse. Nearly every mainstream company wants a piece of the action — is it just a fad or the start of something much greater?

Other Corporations Going Virtual

As I mentioned, it’s not just McDonald’s that wants in on the metaverse action. Throughout the second half of 2021 and the start of 2022, we experienced a wave of mainstream corporations entering the space. McDonald’s move to solidify NFT trademarks reminds me of the same move Nike made in November when the athletic retailer filed for its very own metaverse trademarks. Just like in the real world, Nike is going to want to have a patent on its shoe and apparel designs in the virtual world as well. After Nike did this, we saw Adidas and Puma hop in line right afterward.

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Of course, this all began when Facebook first changed its name to Meta, signifying a new era for the social media giant and virtual communication in general. The pandemic put a lot of people in Zoom calls, and while our new virtual-based business models are proving to be effective and efficient, we might as well build a more interactive, engaging, and capable environment to get work done in a virtual space.

The metaverse can easily get tied up in the gaming world, and so a lot of people can overlook the vast real-world applications that the metaverse will have for us. We can’t even begin to imagine what types of business models will arise as a result, but it opens the flood gates for an entirely new economy to bloom in unison with the physical economy. New jobs, new career paths, and new ways of interaction are all being made possible by this emerging technology.

Retailers see it coming, Tech giants see it coming, countries see it coming; do you?

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