• Written by: Cointelegraph By Jesse Coghlan
  • Fri, 10 Jun 2022
  •   United States

Mattel plans to use its intellectual property featuring brands such as Barbie and Hot Wheels to create playable avatars sold as non-fungible tokens (NFTs) in an upcoming metaverse.

Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace