Apr 12, 2024 12:25
In astrategic move to bolster its European presence, Okcoin Europe Ltd. hasrebranded to OKX and appointed Erald Ghoos as the new European General Manager. Aspart of this rebranding, OKX aims to unify its brand worldwide.
OKX Expands EuropeanPresence
OKX is one of the biggest crypto exchanges globally trusted with over 50 million users worldwide, The company has been operating in Europe since 2021, holding acrypto service provider registration with De Nederlandsche Bank and avirtual financial asset service provider license in Malta.
As part ofits expansion plans, OKX is beta-testing its platform in theNetherlands, with an official launch on the horizon. The company is seekinguser feedback during this phase to optimize performance and tailor itsofferings to the local market.
Europe ishome to many diverse and growing communities of crypto users, some of whom haveyet to be introduced to OKX and what we stand for, Hong Fang, the President ofOKX, commented. Our mission over the coming months and years is to buildlocally, including in important markets such as the Netherlands."
According to the Finance Magnates Intelligence report, OKX is the fourth largest exchange in terms of spot volumes, which grew by nearly 130% in March compared to February, reaching a value was $171 billion. It closely trails ByBit, which holds the third position by only a few percentage points.
Crypto Exchange AppointsErald Ghoos as Europe GM
EraldGhoos, the newly appointed Europe General Manager, brings extensive experienceto his role, having previously served as the General Manager of Okcoin Europe.Under his leadership, OKX aims to establish local teams that drive thecompany's global strategy, ensuring a personalized experience for its diverseuser base.
Throughthe rebrand, we aim to offer an even better customer experience for our usersin Europe, Ghoss commented on the official OKX blog post.In the coming months and years, we look forward to better serving the Europeancrypto community and enhancing our offerings to meet local needs.
There's been a lot of activity at OKX recently, at least regarding geographical moves. At the end of March, the exchange closed its branch in India, citing "local regulations," but expanded its operations in other jurisdictions. That same month, it joined the increasingly long list of companies that have obtained the Monetary Authority of Singapore (MAS) Major Payment Institution (MPI) license. OKX SG, the exchange's local subsidiary, acquired the MPI from MAS.
The authorization will allow it to provide payment services and digital payment token services. A month and a half ago, the platform introduced OKX.TR, its version targeted at traders from Turkey, offering them trading in cryptocurrency pairs against the Turkish lira.
This article was written by Damian Chmiel at www.financemagnates.com.