Sep 23, 2022 11:15
AC Milan has entered a strategic partnership with Solana-based blockchain game platform MonkeyLeague in a deal set to bring web3 football to the beloved game.
The wide-ranging partnership also sees MonkeyLeague become the Rossoneri’s NFT gaming partner, according to details shared via a press release.
As per the announcement, the Italian football giant and the blockchain gaming platform will collaborate on a Web3 esports release, with exclusive Rossoneri-branded NFT features. These will include game assets, wearables, and other unique game initiatives. Particularly, the partners eye the inclusion of new MonkeyPlayers, skins and stadiums in the next MonkeyLeague release on MagicEden.
The first batch is scheduled for auctioning on 6 October.
Bridging Web2 and Web3
AC Milan’s partnership with MonkeyLeague extends a growing trend around Web2 and Web3, with increased collaboration between companies across the ecosystems helping to bridge the gap as more people look to reap the benefits of an emerging technological shift.
Already, the Italian soccer giants have made inroads with other partnerships, including with a fan token platform. The latest partnership will see AC Milan sponsor future MonkeyLeague esports tournaments among other collaborations.
Commenting on the news, MonkeyLeague head of marketing and partnerships Oren Langberg said:
“Partnering with champions like AC Milan, an absolute iconic Club throughout footballs history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
MonkeyLeague offers a web3 esports gaming platform where players not only play to enjoy the game, but compete and have a chance to earn. The play-to-earn game supports NFTs and decentralised finance (DeFi).
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