Jul 25, 2023 05:10
Cryptocurrencies
are a dynamically changing market, which also applies to companies operating
directly within it. Bitget, one of the popular digital asset exchanges, has
decided to rebrand, aiming to reflect better the pace of ongoing changes,
including those in its offerings. Therefore, it has unveiled a new logo and
vision for further development, built around the 'Trade smarter' slogan.
According
to the press release viewed by Finance Magnates, this is supposed to reflect
Bitget's commitment to providing users with "intuitive, secure, and
efficient tools for a more manageable financial future."
Bitget Announces Rebranding,
Presents New Logo
The
upcoming tools from Bitget, powered by artificial intelligence, alongside copy
trading features, have resulted in the need to change the company's existing
vision. Due to the new offerings, the company aims to cause a paradigm shift in
the sector, crafting a mutually beneficial environment for diverse categories
of traders.
Bitget also
plans a transformation of its visual identity to simplify and streamline the
trading process. The reimagined aesthetic will adopt a 'subtractive' method,
which will first affect the 'tails' in the platform's arrow logo. This visual
simplification is intended to guide users in finding a trading path that aligns
with their financial aspirations. Bitget's mobile and desktop interfaces are
set to undergo a complete redesign within the next six months.
"Bitget's
5-year journey has been a testament to our continuous technological
transformation, and I am proud of the progress the platform has achieved since
2018," Gracy Chen, the Managing Director of Bitget, commented on the
rebranding.
The
company's recent moves form part of its 'Trade smarter' ethos. Bitget tries to maintain
high transparency and user security standards by publishing monthly audits of
the status of its reserves, with the 'Proof of Reserves' reaching 223% in July.
Furthermore, the User Protection Fund has surpassed $300 million in stored
value.
?? pic.twitter.com/jKlBdZ5g1G
— Bitget (@bitgetglobal)
July 24, 2023The
platform has recently celebrated reaching the 20 million users milestone,
having integrated with Bitget Wallet (formerly Bitkeep). Since its inception in
2018, Bitget has welcomed over 110,000 strategy-sharing traders. The
introduction of copy trading has significantly attracted 29,700 new traders,
leading to profits north of $74 million.
"Today,
as we unveil our new brand identity, vision and visuals, we reaffirm our
dedication to shaping a smarter digital future," Chen added.
Bitget Joins Dubai Crypto
Push
The Middle
East is openly voicing its ambition to become a prominent cryptocurrency hub,
spearheaded by crypto-friendly nations like the United Arab Emirates (UAE) and
Bahrain. This growing interest has led to an influx of exchanges entering the
local market, with Bitget being the latest addition.
Bitget has
taken the initiative to commence its operations in the heart of Dubai, where it
has recruited 60 new employees to fill various mid and back-office positions.
It is worth
noting that Bitget is not alone in its decision to establish a physical
presence and launch operations in the UAE. Just a month ago, another cryptocurrency
exchange, Bybit, disclosed its acquisition of local licenses in Dubai for
operating in digital assets. Prior to that, Bybit had already relocated its
global headquarters to this dynamic emirate.
This article was written by Damian Chmiel at www.financemagnates.com.
World Crypto Global
