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Binance announces support for Frontier (FRONT) token swap and rebranding to Self Chain (SLF), affecting trading pairs and futures contracts. (Read More)
Bitfinex introduces a new Brand Hub, offering the latest logos and branding guidelines for media and public use. (Read More)
Binance announces support for the Render (RNDR) token swap and rebranding to Render (RENDER), delisting and reintroducing trading pairs on specified dates. (Read More)
CoinSharesInternational Limited, a leading digital asset investment company, hasannounced the rebranding of its long-standing crypto ETP brand, XBT Provider,to "CoinShares XBT Provider." This move aligns with the company'sgroup strategy and sets the stage for expansion in the second half of 2024.
CoinShares Doubles Down onNordic Market with XBT Provider Rebrand
Since itsinception in 2015, CoinShares XBT Provider has been a pioneer in the crypto ETPspace, offering the world's first Bitcoin and Ethereum-based exchange-tradedproducts. With current assets under management (AUM) of $3.4 billion, thecompany has established itself as a trusted choice for Nordic investors seekingregulated crypto exposure.
As part ofits growth strategy, CoinShares is actively exploring new opportunitiestailored specifically for the Nordic market. Townsend Lansing, Head of Product at CoinShares, commentedon the potential for a new suite of next-generation products in the region.
OurCoinShares XBT Provider ETPs have delivered exposure to BTC and ETH for nearlya decade, he added.
What are the differences between Spot #Bitcoin ETFs and Physical Bitcoin ETPs? As the term 'ETF' has becomes more widely used by crypto investors around the world, it's time to take stock. Read more: https://t.co/YzFdXmO8zR pic.twitter.com/jC0VXXg983
CoinShares (@CoinSharesCo) June 12, 2024CoinShares'decision to concentrate on the Nordic market follows a period of significantgrowth and expansion for the company. The firm recently reported its mostsuccessful financial quarter to date and finalized thepurchase of Valkyrie Funds, a US-based investment company. Thisstrategic acquisition has considerably enhanced CoinShares' internationalreach and strengthened its ability to operate effectively in key marketsworldwide.
AcrossEurope and the US, we are seeing increased demand for crypto exposure viaregulated products as investors consider the potential benefits of includingdigital assets as part of their overall portfolio, commented Frank Spiteri,Head of Asset Management at CoinShares.
Spiteriadded that the current rebrand is the start of an exciting new chapter for CoinSharesNordic operations.
This isn'tthe only recent rebranding within the cryptocurrency sector. Less than twomonths ago, CoinW Exchange, a well-known entity in the digital asset tradingsphere, marked its sixth anniversary with significant changes. Based in Dubai,the exchange launched a rebranding campaign, which coincided withthe introduction of its Proprietary Trading (Prop Trading) product.
Two weeksprior, Okcoin Europe Ltd. took a decisive step to strengthen its position inEurope by changing its brand to OKX and naming Erald Ghoos as the new EuropeanGeneral Manager.
This article was written by Damian Chmiel at www.financemagnates.com.
A Rabbit spokesperson claimed that the Gama team was forthright with the open sourcing of the project and that the allegation was false.
Trump associated stablecoin USD1 quickly achieves $2.12B market cap on BNB Chain, causing a debate over political influence on its future.
In astrategic move to bolster its European presence, Okcoin Europe Ltd. hasrebranded to OKX and appointed Erald Ghoos as the new European General Manager. Aspart of this rebranding, OKX aims to unify its brand worldwide.
OKX Expands EuropeanPresence
OKX is one of the biggest crypto exchanges globally trusted with over 50 million users worldwide, The company has been operating in Europe since 2021, holding acrypto service provider registration with De Nederlandsche Bank and avirtual financial asset service provider license in Malta.
As part ofits expansion plans, OKX is beta-testing its platform in theNetherlands, with an official launch on the horizon. The company is seekinguser feedback during this phase to optimize performance and tailor itsofferings to the local market.
Europe ishome to many diverse and growing communities of crypto users, some of whom haveyet to be introduced to OKX and what we stand for, Hong Fang, the President ofOKX, commented. Our mission over the coming months and years is to buildlocally, including in important markets such as the Netherlands."
According to the Finance Magnates Intelligence report, OKX is the fourth largest exchange in terms of spot volumes, which grew by nearly 130% in March compared to February, reaching a value was $171 billion. It closely trails ByBit, which holds the third position by only a few percentage points.
Crypto Exchange AppointsErald Ghoos as Europe GM
EraldGhoos, the newly appointed Europe General Manager, brings extensive experienceto his role, having previously served as the General Manager of Okcoin Europe.Under his leadership, OKX aims to establish local teams that drive thecompany's global strategy, ensuring a personalized experience for its diverseuser base.
Throughthe rebrand, we aim to offer an even better customer experience for our usersin Europe, Ghoss commented on the official OKX blog post.In the coming months and years, we look forward to better serving the Europeancrypto community and enhancing our offerings to meet local needs.
There's been a lot of activity at OKX recently, at least regarding geographical moves. At the end of March, the exchange closed its branch in India, citing "local regulations," but expanded its operations in other jurisdictions. That same month, it joined the increasingly long list of companies that have obtained the Monetary Authority of Singapore (MAS) Major Payment Institution (MPI) license. OKX SG, the exchange's local subsidiary, acquired the MPI from MAS.
The authorization will allow it to provide payment services and digital payment token services. A month and a half ago, the platform introduced OKX.TR, its version targeted at traders from Turkey, offering them trading in cryptocurrency pairs against the Turkish lira.
This article was written by Damian Chmiel at www.financemagnates.com.
Cryptocurrencies are a dynamically changing market, which also applies to companies operating directly within it. Bitget, one of the popular digital asset exchanges, has decided to rebrand, aiming to reflect better the pace of ongoing changes, including those in its offerings. Therefore, it has unveiled a new logo and vision for further development, built around the 'Trade smarter' slogan.
According to the press release viewed by Finance Magnates, this is supposed to reflect Bitget's commitment to providing users with "intuitive, secure, and efficient tools for a more manageable financial future."
Bitget Announces Rebranding, Presents New Logo
The upcoming tools from Bitget, powered by artificial intelligence, alongside copy trading features, have resulted in the need to change the company's existing vision. Due to the new offerings, the company aims to cause a paradigm shift in the sector, crafting a mutually beneficial environment for diverse categories of traders.
Bitget also plans a transformation of its visual identity to simplify and streamline the trading process. The reimagined aesthetic will adopt a 'subtractive' method, which will first affect the 'tails' in the platform's arrow logo. This visual simplification is intended to guide users in finding a trading path that aligns with their financial aspirations. Bitget's mobile and desktop interfaces are set to undergo a complete redesign within the next six months.
"Bitget's 5-year journey has been a testament to our continuous technological transformation, and I am proud of the progress the platform has achieved since 2018," Gracy Chen, the Managing Director of Bitget, commented on the rebranding.
The company's recent moves form part of its 'Trade smarter' ethos. Bitget tries to maintain high transparency and user security standards by publishing monthly audits of the status of its reserves, with the 'Proof of Reserves' reaching 223% in July. Furthermore, the User Protection Fund has surpassed $300 million in stored value.
— Bitget (@bitgetglobal) July 24, 2023The platform has recently celebrated reaching the 20 million users milestone, having integrated with Bitget Wallet (formerly Bitkeep). Since its inception in 2018, Bitget has welcomed over 110,000 strategy-sharing traders. The introduction of copy trading has significantly attracted 29,700 new traders, leading to profits north of $74 million.
"Today, as we unveil our new brand identity, vision and visuals, we reaffirm our dedication to shaping a smarter digital future," Chen added.
Bitget Joins Dubai Crypto Push
The Middle East is openly voicing its ambition to become a prominent cryptocurrency hub, spearheaded by crypto-friendly nations like the United Arab Emirates (UAE) and Bahrain. This growing interest has led to an influx of exchanges entering the local market, with Bitget being the latest addition.
Bitget has taken the initiative to commence its operations in the heart of Dubai, where it has recruited 60 new employees to fill various mid and back-office positions.
It is worth noting that Bitget is not alone in its decision to establish a physical presence and launch operations in the UAE. Just a month ago, another cryptocurrency exchange, Bybit, disclosed its acquisition of local licenses in Dubai for operating in digital assets. Prior to that, Bybit had already relocated its global headquarters to this dynamic emirate.
This article was written by Damian Chmiel at www.financemagnates.com.<p> Huobi, a major <a href="https://www.financemagnates.com/terms/c/cryptocurrency-exchange/" target="_blank" id="601e2e5f-0c28-4253-9ad4-5e6b251ba2fa_1" class="terms__main-term">cryptocurrency exchange</a> founded in China, has launched and refreshed its brand and changed its name from 'Huobi Global' to 'Huobi'. According to Wednesday's press release, the newest branding strategy unites with the global expansion plans and the recent acquisition by About Capital, a Hong Kong-based buyout fund.</p><p class="MsoNormal">The name <a href="https://www.financemagnates.com/tag/huobi/">Huobi</a> originates from two Chinese characters representing 'perpetual vitality' and 'determination to win'. The name is meant to reflect the platform's desire to return to the ranks of the three most prominent cryptocurrency exchanges in China and provide professional cryptocurrency management services.</p><p class="MsoNormal">"Huobi will keep focusing on creating cutting-edge assets and supporting assets with strong market potential, as well as empowering communities built on projects. In keeping with the spirit of using science and technology for good, Huobi will strive to build a safer and more stable environment for users to participate in early-stage quality projects," Huobi commented in a press release.</p><p class="MsoNormal">The Chinese cryptocurrency platform wants to start its global expansion by establishing its new branch in the Caribbeans, utilizing local laws supporting the crypto expansion and the common use of the English language. </p><p class="MsoNormal">At the same time, Huobi intends to strengthen its investments in Europe and Southeast Asia, aiming to offer new solutions and products to its existing user base. The exchange intends to explore mergers and acquisitions and recruit global talent from the cryptocurrency and <a href="https://www.financemagnates.com/terms/b/blockchain/" target="_blank" id="be18ed01-45fc-4044-b447-06802a10dbcd_1" class="terms__secondary-term">blockchain</a> industries to accelerate its growth.</p><p class="MsoNormal">Huobi Moves Around the World</p><p class="MsoNormal">One of the oldest crypto exchanges, established back in 2013, began global moves a long time before the current rebranding. In May 2022, <a href="https://www.financemagnates.com/cryptocurrency/news/huobi-global-acquires-bitex-expands-presence-in-latin-america/">Huobi acquired Bitex</a>, a crypto exchange with a strong presence in Argentina, Chile, Paraguay and Uruguay, to enhance its business in the Latin America region. LATAM is currently one of the fastest-growing digital asset regions in the world, remaining in the top 5 in terms of cryptocurrency adoption.</p><p class="MsoNormal">Four months later, <a href="https://www.financemagnates.com/cryptocurrency/regulation/huobi-gains-regulatory-approval-in-the-british-virgin-islands/">Huobi gained regulatory approval</a> from the Financial Services Commission (FSC) for the British Virgin Islands. The authorization was granted to Huobi's local branch, Brtuomi Worldwide Limited (BWL). The new license will enable Huobi to start derivatives and spot crypto trading in new jurisdictions.</p><p class="MsoNormal">However, the last few months have not proved to be totally trouble-free. In June, <a href="https://www.financemagnates.com/cryptocurrency/news/huobi-to-shut-down-thai-operations-in-july/">Huobi informed the public about shutting down its operations in Thailand</a> due to the cancellation of its local license after the digital asset services provider failed to fix system issues despite several extensions.</p> This article was written by Damian Chmiel at www.financemagnates.com.
Thanks to a 7,200% surge in internet search volumes last year, the metaverse will be a revolutionary innovation that will reshape brand marketing, according to HashCash Consultants CEO Raj Chowdhury. (Read More)
EXMO, a crypto exchange platform operating since 2014, announced this week a rebranded visual identity with includes a new logo, brand colors, and design features. This new branding comes as EXMO continues to grow its crypto platform while also seeking to expand its presence in other jurisdictions. Some new developments underway at EXMO: Soon, users […]
The post Long-running crypto exchange EXMO unveils “lively” rebrand amidst growth appeared first on CryptoNinjas.
Leveraging the Lightning Network for branding? Is that even possible? Voltage, a bitcoin infrastructure provider, makes a great case for it. Granted, their “Identity and brand on the Lightning Network” article is in itself a branding effort by the company. That doesn’t mean the information it contains is invalid, though. In fact, they probably hit the nail on the head with this one. Related Reading | Lightning Speed: What’s The Lightning Development Initiative? The company’s CEO, Graham Krizek, is the piece’s author. “One of the interesting things about the Lightning Network is that you as a node operator have a “billboard” (an alias) with which to advertise your node. The alias is a human-readable, and changeable value that people interacting with your node can see,” he says going straight to the point. The other factor here is time. Companies that start their branding efforts now will reap the most benefits in the future. Let’s let Voltage explain what their thesis is about: “The Lightning Network is still in the Innovator to Early Adopter phase of the Adoption S-Curve. Despite rapid growth, participants continue to have a unique opportunity to use minimal effort to capture a large potential upside in value. The creation of a node in under 2 minutes allows companies and individuals to have a stake in the Lightning Network and leverage this to build differentiating brands.” The keywords here are “minimal effort” and “under 2 minutes,” but don’t let Voltage fool you. Spinning up a node might be an easy and low-cost branding endeavor. Your company will have to keep it up forever to earn the trust it’s looking for, though. Branding Over Time And Space The fact of the matter is this: if bitcoin becomes what it’s supposed to be, the companies that supported the network from the beginning will get a big branding boost. “As a decentralized network with public accountability, the simple act of broadcasting your alias allows for a compounding effect of time on the value of trust. A strong brand relies on consistent and honest performance over time. Running a node permits you to build that brand and immediately illustrate dedication to customer security, customer privacy, Bitcoin, and a long time preference.” All of this is nice and makes sense, but there’s something missing. The biggest alpha in the whole Voltage article is only slightly related to branding. It’s a sneaky piece of information that makes all the sense in the world. “This brand display on the Lightning Network is a passive and effective means of showing support for Bitcoin. As the cryptocurrency space continues to grow more muddled and diverse, having a public statement in support of any one coin can become divisive. Running a node on the Lightning Network does not require any words to be spoken or any announcement to be made.” Some companies can’t afford to be bitcoin-only, and that’s ok. However, if you want to avoid divisiveness, actions speak louder than words. Spin up that node and make a silent statement. The people in the know will hear your message loud and clear. That’s branding for you. BTC price chart for 06/22/2022 on Eightcap | Source: BTC/USD on TradingView.com Early Adopters Building Trust As we told you, the other factor here is time. “Strong brands require the humbling reality that time in the public eye building trust is the key to success. Early adopters compound this value of time to dominate a market,” Voltage says. Spinning up a node is the easy part, to earn the trust to open channels with other nodes takes time and effort. As all branding does. “Time-building trust within this network compounds through the availability of capital allocation. The Lightning Network rewards time and the building of trust by increasing the amount of traffic through the establishment of more channels. Rewards that leverage the network effect weigh the value of time heavily.” In any case, one thing’s for sure: the time to act is now. For most companies, the Lightning Network is uncharted territory. It could become the primary way to send value over the bitcoin network, though. “The tremendous upside potential of building a strong brand in this uncongested space comes at the low expense of creating a node and capitalizing on time,” Voltage says. Related Reading | Lightning Speed: Open-Source Bitcoin Banks’ Fee Structures For Inbound Liquidity It might make sense for your brand to claim terrain in the Lightning Network, in case it catches on. Featured Image by Keila Hötzel on Unsplash | Charts by TradingView
Brands can prove their claims and grain consumers’ trust with Suku’s blockchain-based solution. Check out our “What is Suku?” guide to learn more. Covered: What Is Suku? Features of Suku Partners & Team Tokenomics What Is Suku? Nowadays, consumers are more conscious of their spending habits. As a result, a growing number of people prefer […]
The post What Is Suku? appeared first on CryptosRus.
All in Bits, Inc., DBA “Tendermint”, the founding team of the Cosmos ecosystem and developer of tools for Web3, has now announced it will operate under the trademark, “Ignite” with a new, energized brand. A new entity name, corporate brand, brand logo, and brand identity have been developed to represent the inclusivity and diversity of […]
The post Tendermint: Founder of Cosmos blockchain rebrands to ‘Ignite’ appeared first on CryptoNinjas.
With the evolution of the Ethereum roadmap, ETH 2.0 has emerged as an inaccurate representation, and this has necessitated its rebranding so that a broader audience can comprehend its content. (Read More)
Today, the team of European-based crypto exchange BitBay, announced a rebranding to Zonda. Along with the re-brand comes a new website, logo, and overall visual design. Moreover, in early mid-2022, the Zonda team plans on launching its new trading platform and mobile application. “Today is a big day for us – BitBay is now Zonda. […]
The post European based crypto exchange BitBay rebrands as Zonda appeared first on CryptoNinjas.
Voyager, a publicly-traded cryptocurrency platform, today announced it has entered into a five-year exclusive, integrated partnership with the NBA’s Dallas Mavericks, becoming the team’s first cryptocurrency brokerage and international partner. The Dallas Mavericks and Voyager will work to make cryptocurrency more accessible through educational and community programs, global activations, and fan engagement promotions. Moreover, the […]
The post NBA’s Dallas Mavs make Voyager exclusive crypto brokerage partner appeared first on CryptoNinjas.
Injective (INJ)announces a new brand identity, marking a significant evolution as it defines its future direction. The rebranding aligns with recent achievements and sets the stage for upcoming initiatives. (Read More)
Jason Mayden, Chief Design Officer at Nike's Jordan Brand, explores the art of brand building across industries in a conversation with a16z crypto. (Read More)
Binance has finalized the rebranding of Kaia (KLAY) to Kaia (KAIA), with deposits and withdrawals now available. Spot trading for KAIA/USDT has also been initiated. (Read More)
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